Every business owner hits the same fork in the road eventually. You can’t keep doing social media yourself, so you either hire someone or outsource social media to a team that does it for a living. Most people make that call on gut feel. They see a salary number, compare it to an agency quote,
Outsource Social Media or Hire In-House? A Real Cost Comparison Read More »
Every business owner secretly hopes for one video that blows up. I get it. But I’ve watched a lot of accounts over the years, and the ones that actually bring in customers almost never got there through one viral hit. They got there through social media consistency. Here’s why showing up beats going viral for
Social Media Consistency: Why Showing Up Beats Going Viral Read More »
Most businesses plan social media one week at a time, which is why most businesses end up scrambling. A social media content plan for the full year sounds like a lot of work. It isn’t, if you build it around a few recording days instead of daily effort. Here’s how to plan a year of
How to Plan a Year of Social Media Content in a Few Recording Days Read More »
Before you hand your social media to anyone, you’ll sign something. Most business owners skim a social media management contract, check the price, and sign. Then three months in, they find out something they assumed was included isn’t, or they can’t figure out how to pause. I’m not a lawyer, and this isn’t legal advice.
Social Media Management Contract: What to Know Before You Sign Read More »
Signing up for social media management is exciting. Then reality sets in, and a lot of people expect results faster than they’re likely to come. Knowing what the first 90 days of social media management actually look like makes the whole thing smoother, and makes you far more likely to stick with it long enough
Your First 90 Days of Social Media Management: What to Expect Read More »
Measuring social media ROI as a small business is frustrating. You can see likes, views, and followers all day long, but none of them tell you whether posting is actually making you money. So most people either give up on measuring or obsess over the wrong numbers. There’s a better middle ground. Here’s how to
How to Measure Social Media ROI for a Small Business Read More »
Every business owner wants to know the best social media platform for a local business. The honest answer is that there isn’t one. There’s only the best one for your customers, your time, and your goals. I post on just about every platform for my own business, and the results are not what you’d guess.
Which Social Media Platform Should a Local Business Use? Read More »
Most social media advice is written for big brands in big cities. Social media marketing in Windsor-Essex is a different game. The audience is smaller, word of mouth travels fast, and people are far more likely to run into you at a coffee shop or a Chamber event. I film and post content for local
Social Media Marketing in Windsor-Essex: What’s Actually Working Read More »
I’ll start with a confession. I’ve run paid ads, for my own business and for clients, and I’ve had campaigns that didn’t produce a single inquiry. So when people ask me how to get leads from social media, my answer has nothing to do with ad budgets. The leads that actually turn into customers usually
How to Get Leads From Social Media Without Paid Ads Read More »
Your Social Media Videos Are Not a Side Hustle Hiring your friend’s cousin or a local teenager to handle your social media videos sounds like an easy win. It’s cheap, it’s convenient, and they probably know how to use TikTok, right? But here’s the reality: treating your business like a weekend project will deliver weekend
Hiring Your Buddy or a Kid to Do Your Social Media Videos is a Mistake Read More »