Late summer is quiet for a lot of businesses. That’s exactly why it’s the best time to get your local business marketing in Windsor-Essex in order. In a few weeks, fall hits, calendars fill up, and everything you meant to fix gets pushed to next year again. Here’s what to set up in August, so
Local Business Marketing in Windsor-Essex: What to Do Before Fall Read More »
Most business content is safe. Five tips, a checklist, a nice graphic. It’s fine, and it’s forgettable. The content that actually makes people remember you is thought leadership video: you, on camera, saying what you really believe about your industry. I’ve seen it over and over in my own content. Pure tips get views. Strong
Thought Leadership Video: Why Strong Opinions Build Trust Read More »
Should you put prices on your website? Most service businesses say no. They worry about scaring people off, tipping off competitors, or locking themselves into a number. I put my prices on my website anyway, and I’d do it again. This is one of those topics where I’ll give you my honest opinion and the
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Nobody ever bought from a logo because they trusted it. They buy from people. That’s why personal branding for business owners matters so much more than most of them want to admit. I get it. Plenty of business owners would rather hide behind the company name. Being the face feels exposed, and a little self-promotional.
Personal Branding for Business Owners: Why Your Face Beats Your Logo Read More »
Most small businesses make videos, post them once, and hope for the best. But video SEO for small business is about something bigger: making sure your videos keep getting found on Google, on YouTube, and in AI search long after the day you post them. You don’t need to be technical to do this well.
Video SEO: How Short Videos Help You Get Found on Google and AI Read More »