Measuring social media ROI as a small business is frustrating. You can see likes, views, and followers all day long, but none of them tell you whether posting is actually making you money. So most people either give up on measuring or obsess over the wrong numbers. There’s a better middle ground. Here’s how to
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Every business owner wants to know the best social media platform for a local business. The honest answer is that there isn’t one. There’s only the best one for your customers, your time, and your goals. I post on just about every platform for my own business, and the results are not what you’d guess.
Which Social Media Platform Should a Local Business Use? Read More »
Lots of business owners want to start a business podcast. Very few still have one six months later. It’s rarely because they ran out of things to say. It’s because the editing, publishing, and promotion slowly ate their week until they quit. I’ve hosted my own show for years and produced podcasts for other businesses,
How to Start a Business Podcast Without Doing the Editing Read More »
Most social media advice is written for big brands in big cities. Social media marketing in Windsor-Essex is a different game. The audience is smaller, word of mouth travels fast, and people are far more likely to run into you at a coffee shop or a Chamber event. I film and post content for local
Social Media Marketing in Windsor-Essex: What’s Actually Working Read More »
I’ll start with a confession. I’ve run paid ads, for my own business and for clients, and I’ve had campaigns that didn’t produce a single inquiry. So when people ask me how to get leads from social media, my answer has nothing to do with ad budgets. The leads that actually turn into customers usually
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Nobody ever bought from a logo because they trusted it. They buy from people. That’s why personal branding for business owners matters so much more than most of them want to admit. I get it. Plenty of business owners would rather hide behind the company name. Being the face feels exposed, and a little self-promotional.
Personal Branding for Business Owners: Why Your Face Beats Your Logo Read More »
A happy customer saying good things about you on camera is worth more than anything you could ever say about yourself. Yet most businesses never figure out how to get video testimonials, because asking feels awkward and the results usually come out stiff. It doesn’t have to be that way. Here’s how to ask, what
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Most small businesses make videos, post them once, and hope for the best. But video SEO for small business is about something bigger: making sure your videos keep getting found on Google, on YouTube, and in AI search long after the day you post them. You don’t need to be technical to do this well.
Video SEO: How Short Videos Help You Get Found on Google and AI Read More »
Here’s something that surprised me. Of all the platforms I post on, YouTube is where I have the fewest followers. It’s also where a couple of my biggest deals came from. That’s why I think YouTube for local business is one of the most overlooked opportunities out there. Most local businesses either ignore YouTube or
YouTube for Local Business: Why Longer Videos Close Bigger Deals Read More »
Short-form vs long-form video is one of those debates that gets way more complicated than it needs to be. One person tells you only short videos matter now. Another says YouTube is where the real money is. The truth is a small business usually needs both, for very different reasons. Here’s what each format actually
Short-Form vs Long-Form Video: What a Small Business Actually Needs Read More »