Every business owner hits the same fork in the road eventually. You can’t keep doing social media yourself, so you either hire someone or outsource social media to a team that does it for a living. Most people make that call on gut feel. They see a salary number, compare it to an agency quote,
Outsource Social Media or Hire In-House? A Real Cost Comparison Read More »
Every business owner secretly hopes for one video that blows up. I get it. But I’ve watched a lot of accounts over the years, and the ones that actually bring in customers almost never got there through one viral hit. They got there through social media consistency. Here’s why showing up beats going viral for
Social Media Consistency: Why Showing Up Beats Going Viral Read More »
I’ve now filmed more than 15,000 videos with over 100 businesses across Windsor-Essex. That’s a lot of hours behind a camera, a lot of nervous first takes, and a lot of lessons about what actually works in local business video and what quietly flops. These are the biggest ones. Some of them I learned from
What 15,000+ Videos Taught Me About Local Business Video Read More »
Most businesses plan social media one week at a time, which is why most businesses end up scrambling. A social media content plan for the full year sounds like a lot of work. It isn’t, if you build it around a few recording days instead of daily effort. Here’s how to plan a year of
How to Plan a Year of Social Media Content in a Few Recording Days Read More »
Late summer is quiet for a lot of businesses. That’s exactly why it’s the best time to get your local business marketing in Windsor-Essex in order. In a few weeks, fall hits, calendars fill up, and everything you meant to fix gets pushed to next year again. Here’s what to set up in August, so
Local Business Marketing in Windsor-Essex: What to Do Before Fall Read More »
Most disappointing video projects go wrong before anyone touches a camera. The business owner had something in mind, the production company guessed at the rest, and the result didn’t match either picture. A clear video production brief fixes that. You don’t need a fancy document or marketing jargon. You need a few clear answers. Here’s
How to Brief a Video Production Company (So You Get What You Want) Read More »
Most businesses film an event, post one highlight video, and call it done. That’s a waste. A single day can produce months of event video content if you plan for it before the doors open. Whether it’s a launch, an open house, a workshop, or a fundraiser, here’s what to film, who to grab on
Event Video: How to Get Months of Content From One Event Read More »
Before you hand your social media to anyone, you’ll sign something. Most business owners skim a social media management contract, check the price, and sign. Then three months in, they find out something they assumed was included isn’t, or they can’t figure out how to pause. I’m not a lawyer, and this isn’t legal advice.
Social Media Management Contract: What to Know Before You Sign Read More »
After filming more than 15,000 videos with local businesses, I’ve seen the same video marketing mistakes over and over. None of them are about cameras or budgets. They’re about habits, and the good news is that habits are fixable. Here are the video marketing mistakes small businesses make most often, and the simple fix for
Video Marketing Mistakes Small Businesses Make (and How to Fix Them) Read More »
Polished ads tell people what you want them to believe. Behind-the-scenes content shows them what’s actually true. That’s exactly why it builds trust so much faster, and why some of the simplest videos you’ll ever post can be the ones that connect the most. Here’s why customers love seeing how you work, what to show,
Behind-the-Scenes Content: Why Customers Love Seeing How You Work Read More »