Live webinars sound exciting until you’re the one running them. The internet drops, a slide won’t load, someone forgets to mute, and you spend the whole hour sweating. That’s why I’m a big believer in the pre-recorded webinar for most businesses. Recording ahead of time doesn’t make your webinar less valuable. In most cases, it
Pre-Recorded Webinar vs Going Live: Why Recording Wins Read More »
Should you put prices on your website? Most service businesses say no. They worry about scaring people off, tipping off competitors, or locking themselves into a number. I put my prices on my website anyway, and I’d do it again. This is one of those topics where I’ll give you my honest opinion and the
Should You Put Prices on Your Website? Read More »
Measuring social media ROI as a small business is frustrating. You can see likes, views, and followers all day long, but none of them tell you whether posting is actually making you money. So most people either give up on measuring or obsess over the wrong numbers. There’s a better middle ground. Here’s how to
How to Measure Social Media ROI for a Small Business Read More »
Every business owner wants to know the best social media platform for a local business. The honest answer is that there isn’t one. There’s only the best one for your customers, your time, and your goals. I post on just about every platform for my own business, and the results are not what you’d guess.
Which Social Media Platform Should a Local Business Use? Read More »
Lots of business owners want to start a business podcast. Very few still have one six months later. It’s rarely because they ran out of things to say. It’s because the editing, publishing, and promotion slowly ate their week until they quit. I’ve hosted my own show for years and produced podcasts for other businesses,
How to Start a Business Podcast Without Doing the Editing Read More »
Most social media advice is written for big brands in big cities. Social media marketing in Windsor-Essex is a different game. The audience is smaller, word of mouth travels fast, and people are far more likely to run into you at a coffee shop or a Chamber event. I film and post content for local
Social Media Marketing in Windsor-Essex: What’s Actually Working Read More »
I’ll start with a confession. I’ve run paid ads, for my own business and for clients, and I’ve had campaigns that didn’t produce a single inquiry. So when people ask me how to get leads from social media, my answer has nothing to do with ad budgets. The leads that actually turn into customers usually
How to Get Leads From Social Media Without Paid Ads Read More »
Nobody ever bought from a logo because they trusted it. They buy from people. That’s why personal branding for business owners matters so much more than most of them want to admit. I get it. Plenty of business owners would rather hide behind the company name. Being the face feels exposed, and a little self-promotional.
Personal Branding for Business Owners: Why Your Face Beats Your Logo Read More »
A happy customer saying good things about you on camera is worth more than anything you could ever say about yourself. Yet most businesses never figure out how to get video testimonials, because asking feels awkward and the results usually come out stiff. It doesn’t have to be that way. Here’s how to ask, what
How to Get Video Testimonials From Happy Clients Read More »
Most small businesses make videos, post them once, and hope for the best. But video SEO for small business is about something bigger: making sure your videos keep getting found on Google, on YouTube, and in AI search long after the day you post them. You don’t need to be technical to do this well.
Video SEO: How Short Videos Help You Get Found on Google and AI Read More »