Most business websites are a wall of text and a few stock photos. Visitors skim, can’t tell who you are, and leave. Adding the right videos for your business website is one of the fastest ways to fix that.
You don’t need a dozen. You need three, each doing a specific job on a specific page. Here’s what they are, where they go, and how to film all three in one session.
Why Videos for Your Business Website Matter
When someone lands on your website, they’re trying to answer a few quick questions. Who is this? Can they help me? Do I trust them? Text can answer the first two. Video answers the third far better, because people get to see and hear you before they ever pick up the phone.
Video also keeps people on the page longer, which is a good sign to search engines. And it gives AI tools and search engines more to understand about your business when you include a transcript or description.
Video 1: The Homepage Welcome
What It Does
This is a short video, ideally under 90 seconds, that tells visitors who you help, what you do, and what to do next. Think of it as your best first impression.
What to Say
Open with the problem your customers have. Then explain how you solve it, in plain words. Close by telling them exactly what to do next, like booking a call. Skip the long company history. Nobody needs it on the homepage.
Video 2: The Founder Story
What It Does
This one lives on your about page. It explains why you started the business and what you believe. People buy from people, and this video lets them meet the person behind the logo.
What to Say
Tell the real story, including the messy parts. Why did you start? What do you do differently? What do you care about? A little vulnerability goes a long way here. A polished corporate speech does not.
Video 3: How It Works
What It Does
This video walks people through what happens when they hire you. It goes on your services page, and it removes the fear of the unknown that stops a lot of people from reaching out.
What to Say
Walk through your process step by step. What happens on the first call? What does the customer need to do? How long does it take? What will they get at the end? The clearer you make it, the easier it is to say yes.
Where to Put Videos on Your Business Website
- Homepage welcome video: near the top of the page, above or right beside your main headline.
- Founder story: on your about page, near the top.
- How it works: on each service page, right before your call to action.
Upload them to YouTube and embed them, rather than uploading the files straight to your website. Your site loads faster, and the videos get a second chance to be found on YouTube.
How to Film All Three Videos for Your Business Website in One Session
You don’t need three separate shoots. In a single batch session, these three videos take maybe 30 minutes, which leaves the rest of the session for short social videos.
Film the founder story first while you’re fresh and reflective. Then do the how-it-works video, since it’s mostly facts. Save the homepage welcome for last, once you’re warmed up and your energy is high. You can see session options on our Batch Sessions page.
Mistakes to Avoid With Videos for Your Business Website
- Making the homepage video three minutes long.
- Using stock footage instead of you and your team.
- Auto-playing videos with sound.
- Forgetting to tell people what to do at the end.
- Never updating them. Refresh at least every couple of years.
FAQ About Videos for a Business Website
How long should a homepage video be?
Aim for 60 to 90 seconds. Long enough to explain what you do and who you help, short enough that people actually finish it.
Should I hire a professional or film on my phone?
A phone can work for social content. For your website, which is often a customer’s first impression, professional sound and lighting make a real difference.
Do videos help my website rank on Google?
They can help indirectly by keeping visitors on the page longer and giving search engines more context, especially when you add a description or transcript.
Ready to Film the Videos for Your Business Website?
If you want all three filmed properly in one session, book a free consultation. We’ll plan what each video needs to say before you ever sit down in front of the camera.
