Author name: Chris Hanna

Why You Need a Business Plan Think of your business plan as the GPS for your entrepreneurial journey. Without it, you’re just driving around aimlessly, burning time and money, hoping to stumble upon success. A strong business plan isn’t just for investors or banks—it’s your blueprint for building and scaling your business. Whether starting or

Why Video Marketing is Non-Negotiable for Small Businesses Video marketing is no longer optional—it’s essential. But here’s the catch: most small businesses don’t have a Fortune 500 budget to splash on production. The good news? You don’t need deep pockets to make an impact. With the right approach, tools, and creativity, you can create high-quality

Why Trust is Everything in Business Trust is the foundation of every successful relationship—especially between you and your customers. Without it, no flashy marketing or clever slogans will convince someone to buy from you. But here’s the good news: video is one of the most effective tools for building trust. A well-crafted video puts a

Why Customer Testimonials Are Video Gold Let’s face it: no one trusts a business that only toots its own horn. Customers trust other customers. That’s why customer testimonials in video marketing are one of the most powerful tools in your marketing arsenal. Now, imagine taking those glowing words and turning them into a video. You’re

Why Engagement is the Key to Video Success Creating a video isn’t the hard part—getting people to watch it all the way through is. In today’s attention economy, where the next distraction is just a stroll away, you must grab your audience’s attention and keep it. Engaging videos do more than entertain—captivate, connect, and convert