Author name: Chris Hanna

Why Investing in Marketing Is Non-Negotiable There’s a reason the phrase “You have to spend money to make money” has stuck around—it’s true. If you’re not seeing enough leads or sales, chances are it’s not because you’re doing something wrong—it’s because you’re not investing enough. Marketing isn’t just an expense; it’s an investment in your […]

Why Planning is the Secret to Video Batching Success Video batching sounds like a dream—create weeks of content in one session and free yourself from the content hamster wheel. But here’s the catch: if you don’t plan your batching session properly, it can quickly turn into a chaotic mess. The good news? You can turn

Why Batching Videos is Powerful (When Done Right) Batching videos can save you time, energy, and headaches, but only if you avoid the rookie mistakes that can derail your session. If you’re unprepared, you risk wasting hours, producing subpar content, and walking away frustrated instead of productive. Let’s examine the most common mistakes people make

Why Repurposing Content is a Game-Changer Creating new content from scratch every time you post is exhausting—and frankly, unnecessary. If you’ve got a solid piece of content, why not squeeze every last drop of value? That’s where repurposing comes in. Turning one idea into multiple videos saves time, reaches more people, and keeps your message

Why Video Belongs in Every Corner of Your Business Video isn’t just for marketing—it’s a powerful tool that can elevate every aspect of your business. From attracting customers to training employees, integrating video into your processes saves time, improves communication, and delivers a better experience for everyone involved. Here’s how to make video work for

Why Brainstorming Video Ideas Matters Creating great video content starts with one thing: a killer idea. But let’s be real—brainstorming isn’t always easy. Sitting in front of a blank screen, hoping inspiration will strike, is not the way to grow your brand. The good news? With the right approach, you can generate endless video ideas

Why Your Video Marketing Needs a Content Calendar Let’s face it—winging your video marketing strategy is a recipe for inconsistency, stress, and missed opportunities. A content calendar is your secret weapon to stay ahead of the game, ensuring you’re not scrambling at the last minute to post something (anything!) just to stay relevant. A well-planned