Why Video is a Must-Have for Small Businesses
Let’s be honest—you’re already falling behind if your business isn’t using video. Video content isn’t just a “nice-to-have” anymore; it’s a must-have if you want to stay relevant, attract customers, and grow your brand. But where do you even start? There are certain types of videos that all businesses need to leverage, which we will break down in this week’s post.
Not all videos are created equal. Some drive results, while others disappear into the void of the internet. That’s why we’re breaking down the top 5 types of video for small businesses you need to master.
1. The Brand Story Video
Why It Works:
People buy from people, not faceless companies. A brand story video lets your audience see the real you—why you started, what you stand for, and how you’re different.
How to Create It:
- Be authentic: Skip the corporate jargon. Speak from the heart.
- Include visuals: Show behind-the-scenes shots of your workspace, team, or process.
- Keep it concise: Aim for 1–2 minutes of compelling storytelling.
Pro Tip:
Create your brand story in a batch alongside other videos to maximize your time and resources.
2. The Product or Service Showcase
Why It Works:
This video answers every potential customer’s golden question: “What’s in it for me?” Whether you’re selling a product or service, a showcase video highlights its features, benefits, and unique selling points.
How to Create It:
- Focus on benefits: Don’t just show what it is—explain how it solves your audience’s problems.
- Use customer scenarios: Demonstrate real-life use cases.
- Highlight key features: Include close-ups or step-by-step tutorials.
Pro Tip:
Add captions to make it accessible for viewers who watch on mute (which is, let’s face it, almost everyone on social media).
3. The Testimonial or Case Study Video
Why It Works:
Trust is the foundation of any successful business, and nothing builds trust like happy customers singing your praises. A testimonial or case study video turns your audience into believers by showing real results.
How to Create It:
- Feature real customers: Highlight genuine success stories with specific outcomes.
- Ask the right questions: Focus on challenges, solutions, and results.
- Keep it authentic: Overly scripted testimonials feel fake—let your customers speak naturally.
Pro Tip:
Create multiple testimonials in one session by batching interviews with several clients.
Here’s a video we did on the importance of batching your content.
4. The Educational or How-To Video
Why It Works:
If your audience is Googling questions related to your industry, you can bet they’re also watching videos for answers. Educational or how-to videos position you as an expert while providing real value to your audience.
How to Create It:
- Start with FAQs: What questions do your customers ask most? Turn those into videos.
- Keep it simple: Break down complex topics into easy-to-understand steps.
- Include visuals: Diagrams, on-screen text, or real-life demonstrations to clarify your points.
Pro Tip:
Batch these videos by recording multiple topics in one session. Consistency is key to building authority.
5. The Social Media Teaser Video
Why It Works:
Attention spans are shorter than ever, and social media is where your audience spends their time. Teaser videos grab attention and drive traffic to your website, store, or long-form content.
How to Create It:
- Keep it under 30 seconds: Short and snappy wins on platforms like Instagram and TikTok.
- Include a call-to-action: Encourage viewers to click, follow, or visit.
- Add motion: Quick cuts, bold text, and animations make your teaser stand out.
Pro Tip:
Plan and batch-record teasers for upcoming events, promotions, or product launches.
Why These Video Types Work for Small Businesses
These five video types cover the full spectrum of your audience’s needs—who you are, what you offer, and why they should choose you. Plus, they’re versatile enough to fit into any marketing strategy, whether you’re focusing on social media, email campaigns, or website content.
The best part? With some planning and batching, you can create months’ worth of these videos in a single session, saving time and money while staying consistent. Find the package that is right for you.
Let Us Help You Create Videos That Convert
At All In Content, we specialize in helping small businesses create high-quality, impactful video content without the stress. From brand stories to social media teasers, we’ll handle the heavy lifting so you can focus on running your business. Ready to get started? Contact us today, and let’s make it happen.
