“I Made a Huge Mistake.”
(Yes, straight out of Arrested Development.)
But for me, it wasn’t just a joke. It was a painful lesson that reshaped how I run my business.
At All In Content, our core has always been video. It’s what we do best. It’s what gets the best results for our clients. It’s why we exist.
But for a while, I strayed away from that. At the request of some clients, we started creating more static content — graphics, Canva posts, filler content that wasn’t aligned with our core. And you know what happened?
It was a disaster.
What Happens When You Stray From Your Core
Here’s what we found every single time we gave in and created static posts:
Endless Revisions
Fonts, layouts, stock images — everything became nitpicking.
Wasted Time and Energy
Hours of back-and-forth over content that didn’t even perform.
Zero Results
The posts got ignored. They felt manufactured, forced, lifeless.
Meanwhile, our videos? No complaints. No wasted cycles. Just performance. Every single time.
The contrast couldn’t have been clearer.
Why Video Is Our Core
Video works. It’s real. It’s human. It’s how Windsor businesses build trust and generate leads.
- Video Builds Authority → When you show up on camera, you position yourself as the expert.
- Video Scales Visibility → One video can be clipped, repurposed, and shared across every platform.
- Video Creates Trust → People buy from people. Seeing your face makes you relatable and trustworthy.
This is why All In Content was founded. To help businesses get results through video, not to waste resources on filler content.
The Pain of Saying Yes to the Wrong Things
The truth? Saying yes to things outside your core doesn’t just frustrate you. It hurts your clients too.
Because instead of giving them the work you know will move the needle, you’re giving them busywork that keeps them stuck.
That was my wake-up call.
Why We Doubled Down on Video
After wasting too much time on static content, I drew a line. No more filler. No more distraction. No more straying from what we do best.
From now on, it’s:
- 🎥 Video
- 🎙️ Podcasts
- 🚀 Done-for-you management
That’s it. That’s our lane. And when we stay in it, everybody wins.
The Lesson for Windsor Businesses
Here’s the takeaway: stick to your core.
Whether you’re a contractor, a financial advisor, or a consultant, your core is where your value lies. The second you start chasing side services or saying yes to things outside your lane, you dilute your impact.
And the same applies to content. Static posts dilute. Video delivers.
The Bottom Line
I made a huge mistake straying from our core. But it was also the best lesson I could have learned.
At All In Content, we’re doubling down on what we do best: video. It’s the most effective, scalable, and impactful content a Windsor business can create.
If you’re ready to stop wasting time on fluff and start focusing on what actually works, book a consultation today.