Why Brainstorming Video Ideas Matters
Creating great video content starts with one thing: a killer idea. But let’s be real—brainstorming isn’t always easy. Sitting in front of a blank screen, hoping inspiration will strike, is not the way to grow your brand.
The good news? With the right approach, you can generate endless video ideas that captivate your audience, highlight your business, and drive real results. Let’s break it down.
1. Know Your Audience Inside and Out
Before you even think about brainstorming video ideas, you need to understand your audience. Who are you talking to, and what do they care about?
Questions to Ask Yourself:
- What are their biggest challenges or pain points?
- What do they want to learn, achieve, or solve?
- Where do they spend their time online?
You’ll uncover the topics and themes that resonate most with your audience by answering these questions.
2. Leverage Customer FAQs
Your customers already give you content ideas—you just need to listen. Look at the questions they ask in emails, on social media, or during sales calls.
Examples:
- “How does your product work?” Create a step-by-step tutorial.
- “What’s the best way to use your service?” Film a tips-and-tricks video.
- “What makes you different from competitors?” Record a behind-the-scenes look at your process.
Turn those FAQs into engaging, educational videos that build trust and address real needs.
3. Tap into Industry Trends
Stay on top of what’s happening in your industry. Trends are a goldmine for video ideas, especially when you’re one of the first to jump on them.
Where to Find Trends:
- Social media: Platforms like TikTok and Instagram are constantly evolving.
- Google Trends: See what people are searching for in your industry.
- Competitor content: What’s performing well for them?
Put your spin on trending topics to make them unique to your business.
4. Use Social Media Polls
Are you not sure what your target audience wants to see? Ask them! Ask media polls are a quick and easy way to gather feedback and spark new video ideas.
How to Use Polls:
- Instagram Stories: “What topic should we cover next?”
- Twitter polls: “What do you want to learn about our product?”
- Facebook questions: “Which behind-the-scenes process are you curious about?”
The bonus? Engagement from polls boosts your visibility on these platforms.
5. Repurpose Existing Content
Why reinvent the wheel? Look at the content you’ve already created—blog posts, social media updates, or even customer reviews—and turn it into video form.
Examples:
- A blog post about industry tips becomes a quick TikTok series.
- Customer testimonials transform into a compelling video montage.
- Product photos morph into a visually stunning showcase video.
Repurposing content saves time and ensures you’re reaching different audiences across multiple platforms.
6. Highlight Your Team and Culture
People love getting a glimpse behind the curtain. Showcasing your team and company culture humanizes your brand and builds trust.
Ideas:
- A day-in-the-life video of one of your employees.
- Fun team moments during an office event or milestone celebration.
- Behind-the-scenes footage of how your products are made, or services are delivered.
These videos don’t have to be polished—authenticity wins every time.
7. Use Video Idea Generators
When all else fails, let technology do the heavy lifting. Tools like AnswerThePublic, ChatGPT, and BuzzSumo can spark inspiration based on popular topics and questions in your industry.
How to Stay Organized
Once you’ve brainstormed a list of video ideas, it’s time to get organized.
Steps to Streamline the Process:
- Categorize by theme: Group similar ideas together, like tutorials, testimonials, or behind-the-scenes.
- Prioritize: Focus on ideas that align with your business goals and audience interests.
- Batch your content: Plan to record multiple videos in one session to save time and stay consistent.
Why Great Ideas Deserve Great Execution
Even the best video ideas won’t deliver results if poorly executed. Quality matters, from the lighting and audio to the editing and final polish. That’s why working with professionals can make all the difference.
We Help Bring Your Ideas to Life
At All In Content, we specialize in turning your video ideas into high-quality content that resonates with your audience. From brainstorming to batch recording and editing, we handle the hard stuff so you can focus on running your business.
Let’s turn your ideas into videos that convert—contact us today to get started.
